Loop is a VIP Relations agency that has over 15 years experience working with and booking celebrities for events, campaigns and endorsements. Highly practised in working for many high profile agencies and brands, Loop will work with you closely from beginning to end of a celebrity involved project.

With Director’s Azim and Nick’s combined knowledge of the industry and the relationships that they have with VIPs, their various representatives and the press, they value and are proud of all the projects they work on and fulfil.

Nick Stear: Director

Nick has worked for a wide range of PR firms and high profile brands since moving into VIP relations in 2010. His understanding and knowledge of celebrity culture and the entertainment industry gives him a clear vision of how brands should engage with celebrities for maximum impact in the press and among key influencers.

He originally trained as a graphic designer working for various agencies before moving to London. After finishing a six month placement for global British fashion house, Vivienne Westwood, as an assistant press officer, Nick secured a freelance position with RunRagged Media as a celebrity booker. During his time there, he was an integral part of the team working on high profile events like V Festival, and brand events for Esprit, Sainsbury’s, BlackBerry, FHM and Virgin Media, consistently delivering credible and relevant talent within the world of film, TV, music and sport.

Nick’s professionalism, discretion and dependability among his celebrity network is crucial to ensure strong attendance making sure each event is a brilliant one.

Azim Majid: Director

Azim’s career has spanned almost 15 years right at the heart of London’s entertainment industry. Whether it’s getting Aled jones to join Franz Ferdinand on stage or Stuart Copeland to teach Bill Oddie the guitar, with Azim the tougher the job, the more Azim enjoys it. Azim’s eye for new trends saw him spot the endorsement potential of household names like Keith Lemon, Katy Perry and Russell Brand.

As the communications landscape evolves, Azim’s contacts network is well placed to put you at the forefront of engaging new audiences through cutting edge channels. From a big name on Saturday night TV to the latest teenage youtuber – Azim knows them all and knows which name is right for you.

Azim gets right to the core of projects – working closely with clients to see how VIPs can bring brands to life.

“For me it’s about the big occasion; the power of the right person being in the right place at the right time. It’s not about just throwing a few celebs on to a red carpet: it’s about creating sensational moments that inspire audiences and create a real buzz.”